As a content-lead business we understand the value of the first phase of proper content marketing for any brand, which is when a potential consumer has a need or a problem and uses the web to find solutions. We want to share the intricacies of this PRODUCT DISCOVERY phase and help you build content to…
Tag: Product discovery
Product Discovery Behaviour & Content Marketing
Of late, I have observed two product discovery behaviour in my circle- One of my friends updated her Facebook status seeking suggestions on a good shampoo “Folks, suggest a good shampoo. I am sure my other friends in Bangalore are facing the hair fall issues”. Within minutes the post started getting comments, some even sharing links…
