e-Commerce Potential In Indian Tier II and Tier III Cities

It was a gloomy day in Madikeri, Coorg district, about 270 kilometers from Bangalore. The narrow winding roads across coffee plantations are ubiquitous to this place as the clouds are to the sky. Ramesh, a 27 year old junior farmer is looking forward to next week to celebrate his mother’s birthday. But before the day…

Why We Love Mobile Commerce Growth in India (And You Should, Too!)

India has now become the second largest country in term of the internet users. In the population of 1.3 billion, there are 354 million internet users out of which 213 million are Mobile internet users. According to statistics,1 out of 5 Indians use mobile internet. The convenience in doing online shopping through mobile phones is…