The ecommerce landscape is getting wider and wider every year, but it doesn’t guarantee every single player a permanent and successful spot. It’s quite possible that one day you are in and the next day you are out of the game. Undoubtedly the market is rapidly growing: for instance, 120 million Indian consumers are anticipated to shop online in 2018. That’s good news, but with online shopping become more and more accessible, pleasing customers and living up to their expectations is getting even harder.
Today, having an online version of your physical store is not enough, as consumers want their shopping to be an EXPERIENCE – something that is immersive, interactive and yes entertaining. It’s quite obvious that ecommerce trends are continuing to shift and change, and most of the changes are fuelled by the consumers’ desires and tastes.
With this in mind, it’s time to discuss the 6 biggest ecommerce trends for 2019 that will transform the way ecommerce operates.
1. Artificial Intelligence (AI) & Chatbots
Chatbots are one of the most widely implemented forms if AI, these have helped business to significantly improve their customer service and at the same time sustain the lid on their budget. Having said all that, chatbot is one trend that is not going to leave the ecommerce industry without making its mark. According to marketing experts, businesses in the ecommerce sector will spend a substantial part of their advertising budget on developing and implementing chatbots.
Developed using the power of AI, chatbots can easily understand live speech and even learn new and unique things much easily. Chatbots hugely facilitate the world of the sellers and at the same time allow the buyers to optimize their shopping experience. In addition to this, businesses also have this huge opportunity to crack in some comprehensive data about their customer’s likes and preferences and even predict future orders.
Here is another convincing stat – The 2018 State of Chatbot Reports by Drift found out, only 43% of consumers said they would choose to communicate with a human. You need to take chatbots seriously.
2. Learn About Your Customers
It’s important to admit that gone are the days when you or your staff members remembered your customers likes and preferences – Yes, Learning About Your Customers Is Important.
In 2019, e-merchants need to pay bigger attention to configure the interface of their online shop so that they can independently adapt to the preferences of their customers. By analysing the buyer’s activities, businesses can offer them products/services which can trigger interest among them. By automating the marketing efforts and accumulating customer data, a business can efficiently offer products in personalized promotional mailings.
3. Multichannel and Social Networks
Most of the internet users make purchases using their smartphone these days. Hence to have stable sales, online store owners need to ensure their store is available on all channels i.e. mobile, smart devices, computers etc.
Multichannel is the reality of 2019 and it is going to get even more important in the years to come. Currently, big brands use an average of 9 different communication channels and regional experts say, in Asia, any retail marketing strategy needs a minimum of 3 channels.
Simply put, modern consumers highly value the ability and convenience to make purchases via their preferred channel – be it Facebook’s Messenger or a social network page. Introducing such an opportunity for your customers could somewhat confirm that you are one step ahead of your competitors.
4. Voice Search
The extensive use of mobile devices to search for products and purchases has led to the growth of another trend – Voice Search. Yes, the year 2019 would be looking a significant growth in voice queries. It is estimated that by 2020, 50 percent of all searches will be accomplished by voice search.
The most prophetic businessmen in the field of eCommerce have already begun using voice search applications.
Good quality and informative content posted on your website is another great technique to attract consumers. A detailed article that facilitates the process of choosing a product/service is always useful to the consumers, and in this way, you can easily acquire the trust of a buyer which in turn acts as a vivid advocator for your brand.
6. Look Out For AR & VR
Augmented Reality (AR) and Virtual Reality (VR) are no longer sophisticated technologies for the common people. These are now widely seen in mobile applications, games, and much more. Astonishingly, 77 percent of shoppers abandon their shopping carts before completing a purchase. This directs us to the fact that retailers need to put more efforts to convince the customers to follow through with their choice and ultimately purchase items online. VR along with its sister technology AR are emerging technologies which could provide the answer – these technologies have the sheer potential to reshape the world of retail.
According to research, nearly a third of consumers believe more should be invested in such technologies to ensure they play a larger role in their shopping experience. Think about this.
The Bottom Line
When combined, these ecommerce trends for 2019 form a rock-hard foundation for a complete business strategy that boosts sales numbers and paves the way for brand innovations and a hi-tech, yet satisfying, customer experience.