Years ago, Artificial Intelligence (AI) existed only in the realm of science fiction. In 2017, its growth and influence on the future of businesses and on mankind, in general, is limitless. This high-end technology is all set to influence marketers in ways that are more pervasive and sophisticated than ever before. It truly is the next big thing in marketing communications and so many other industries.
The DDB Mudra Group, one of India’s leading integrated marketing communications agency has consistently worked towards providing innovative and focused marketing solutions to its clients. With Hotify’s AI expertise, the Group aims to enhance marketing efficacy for the businesses they manage while simultaneously increasing resource optimization.
Hotify is a leading Enterprise AI solution provider, committed to make AI work for enterprises across a wide variety of industries and sectors. Consumer marketing and communication is a key focus sector for Hotify and presents strong potential for AI-led innovations. In this partnership, Hotify shall enable the DDB Mudra Group to launch innovative AI-led marketing and communication products and services.
By taking on this AI-first focus, the agency intends to augment its services with Artificial Intelligence and foray into AI-first products to deliver increased ROI, efficiency and predictability for their clients’ digital initiatives.
As partners, the DDB Mudra Group and Hotify intend to use available Big Data information and shape it into actionable solutions that address consumer needs, with the aid of AI. The agency looks to leverage Hotify’s AI expertise and platform to create AI-enabled digital solutions for its clients as well as its internal processes for enhanced delivery.
DDB Mudra Group’s AI-augmented products and service offerings will enable them and their clients in following ways:
Precision Consumer Targeting
Real-Time tracking and attributing customers across all digital assets will allow for sharper and more dynamic consumer segmentation. These dynamic consumer segments and behavior analytics let users target their clients, at the right time and through the right communications channel.
Real-Time Prescriptive Marketing Insights
Hotify’s cloud intelligence platform will enable the Group to track millions of real-time events happening across various sources and by tying that with pre-existing knowledge of consumer behavior, they will generate real-time insights about future consumer actions and needs that can be filled.
AI-Augmented process automation
Smart process automation, augmented with Deep Learning, will let the Group deliver consistent, high performance & rapid service to the clients along with prescriptive insights for managing and growing their business KPIs.
Deep Content analytics powered by some of the latest Deep Learning algorithms will enable the Group to deliver more cognitively aligned content to their consumers.
Both, the DDB Mudra Group and Hotify believe that AI can be used to deliver different things to different businesses. The teams are confident that Hotify’s advanced technologies will help the businesses know their consumers better and faster, and deliver experiences that are otherwise not possible.
Quoting on the partnership, Deepak Nair, Chief Growth Officer, DDB Mudra Group said,
“As the digital ecosystem continues to evolve, it is imperative that we look towards creating more meaningful solutions for our clients in all facets of their business. This partnership with Hotify AI, with their incredible wealth of knowledge, expertise, and robust platform, is a bold step in creating value for our clients across the Group.”
Quoting on the partnership, Ankur Dinesh Garg, Chief Executive Officer, Hotify AI Group said,
“We are on a mission of enterprise AI adoption and our partnership with the DDB Mudra Group is a great milestone for us. Hotify has an eco-system driven strategy, where we work as AI enablers to our partners, who in turn bring significant domain expertise and existing clients relationships with large enterprises. Our partnership with the DDB Mudra combines our AI capability with the agency’s domain expertise- to deliver AI-led success in consumer marketing segment and increase ROI, efficiency, and predictability for the DDB Mudra Group’s clients”.
About Artificial Intelligence
Artificial Intelligence is a much-talked-about high-tech topic across the globe for its promise to create a disruptive future. The rapid evolution of AI technologies in the past several years has led enterprises across all business sectors to explore its application in their domains. Though the world seems far from AI maturity, AI is gradually finding its place as an augmented tool to help in business processes and intelligence. Technology giants around the world have realized the value of AI to sit at the core of data & decision-intensive sectors such as retail, e-commerce, digital marketing, and finance.
What is AI First?
AI-first strategy implies serious focus within an organization on investing in AI-based products and service offerings, putting artificial intelligence at the core of data-driven strategic decision-making. AI-first also signifies a commitment to an organization to stay ahead of the curve in future technology adoption.
About DDB Mudra Group
The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is India’s largest integrated marketing communications and services network. Operating out of fifteen leading cities, the agency has a comprehensive presence across the length and breadth of the country. The agency consistently ranks among the top awarded networks in India and continues to be a leading presence by helping build powerful brands and inspiring change.
The DDB Mudra Group have been pioneering brand partners in the fields of Advertising, Media Planning & Buying, Digital & Data-driven Marketing, Technology, Health & Lifestyle, OOH, Retail Design and Visual Merchandising, Experiential Marketing (Promotions, Events, Rural), Trade Marketing, Youth Marketing, Localization Pre-Media Services, Content Creation, Strategy and Design Consultancy.DDB Mudra Group is a part of the Omnicom Group (NYSE).
About Hotify AI
Hotify is an Enterprise AI solution provider headquartered in Bangalore, India. Hotify has a seasoned leadership team with hands-on experience across a wide range of AI domains and deep expertise in Artificial Intelligence. Hotify is presently working with leading enterprises in banking, financial services, manufacturing and consumer packaged goods companies. Hotify’s “Cloud Intelligence Platform”, provides an out-of-the-box ready-to-use AI backend, designed to accelerate development of intelligent systems and increase AI adoption. Hotify also offers AI advisory, consulting, solution architecture and other services organizations may require as they work toward the adoption of AI.
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