Hamee Leads in Mobile Accessory Market in India With +82K Products & Gearing up to Launch an AI Based Ecommerce Platform


The exponential growth in smartphone usage has created a booming market demand for mobile accessories globally, prompting higher business sector growth.

“The global mobile phone accessories market is expected to garner $107.3 billion by 2022.”  Source – Allied Market Research

“Retailers and industry insiders pegged the mobile accessories segment at $1 billion (Rs 6,230 crore) in India in 2014, which is set to grow by 20-25%.” Source- ET

Recognizing this humongous opportunity, Hamee is betting big on online mobile accessories market in India. Hamee India is the Indian subsidiary of Hamee Corp, which was founded in 1998 by Atsushi Higuchi, and is Japan’s top online cell phone accessory store.

The Beginning

Hamee is introduced to India by Pratik Nayek, an MIT alumni who believed that online shopping would make India transform completely with building trust and confidence on all digital platforms for consumers to start using.

He had been staying in Japan for over 3 years, where he made Hamee Corp a global business. Hamee Corp, a listed company in the TSE has branches in now over 6 countries- Japan, United States, Korea, China, Taiwan, and India. Seeing the potential of e-commerce in India and the need for a better system, Pratik came back to India and founded Hamee Corp’s subsidiary Hamee India Private Limited. Hamee India has been one of the leading mobile accessory makers in India with multiple characters and TV licenses in which one of the biggest being Disney / Marvel / Star Wars.

The biggest categories being Designer Mobile Covers, Notebooks, Smart watches, Bluetooth Speakers and Powerbanks.

Current Traction

Hamee India has over 83,000 products and has started getting over 3,200 orders a month. The company sells officially licensed products of Disney, Marvel, Avengers, Star wars, Disney Frozen, Captain America, and Finding Dory. As per the co-founder, a user from Hamee-India.com could expect:

  1. A huge range of products with every customization possible
  2. Atmost focus on customer support
  3. Timely delivery

The venture also feels there are various challenges to overcome such as neck to neck pricing wars, pressure on timely delivery, local procurement and manufacturing limitations etc.

Pratik Nayek, CEO – Hamee India points out “Creating your own online space to sell now has increasing pressure points in terms of expenses unlike before. Investments and opportunities need to go hand in hand. We are witnessing a shorter product life cycles than before.”


Soon, an AI based eCommerce Platform for Indian Sellers & Marketplace

The venture is trying to collaborate with all the biggest manufacturers and get the best-assorted products for their customers. The venture is also increasing its official product portfolio and is in process of introducing a better platform for sellers to sell in the Indian market. Hamee India will soon be launching the Biggest Platform for Ecommerce for all the online sellers and Marketplaces. Its Platform Next Engine thrives on AI and is the biggest Platform in Japan working closely with almost all the marketplaces.

“Happy Mobile- Easy Ecommerce is our motto. Creating better gadgets to pair in with the technology that the youth purchases and making an easy to use system for all the small sellers to go through all the corners of this country with their products” says Pratik 

About Pratik Nayek

Pratik Nayek, Co-founder & CEO of Hamee India Private Limited, a graduate from DU topping his college and later joining MIT, Sloan School of Management. He had been working with Strapya Next Co Ltd (Hamee) initially and handling its US business. Working in California previously he has ample insights on Marketing and Global Selling with Multiple Product lines.


Before joining Hamee, Pratik had interned with several companies one of the biggest being Indian Angel Network, India’s 1st & Asia’s largest angel investor network with over 350 investors across 10 countries, comprising the who’s who of successful Indian entrepreneurs & dynamic CEOs.


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