Online Coupon Industry in India: Consumer Behavior & Market Overview [Info-graph]

The infographic gives an insight about the evolving coupons industry, behavioral pattern of online shoppers in India.

As the people are becoming habitual of frequent usage of online shopping and coupons in a gradual way, a constant development in coupon industry can be witnessed. There are different coupon websites for the benefit of online shoppers. The continuous market growth is another proof of the upsurge in the coupon industry. Coupon consumption is the highest in case of booking cabs, online ordering food, scheduling and executing travel plans, online recharge, purchasing fashion apparels and electronics online.

  • Total online shoppers: 39 Million
  • Online shoppers searched coupons and deals: 37.05 Million
  • The coupon business is 13.5 per cent of the total e-commerce audience in India
  • Growing at the rate of 62.9 per cent with 7.6 million unique users a month
  • Coupon websites pull up to 40% of the traffic to retailers’s website

Info-graph by:

Online Coupon Industry in India

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